Watchlist
Restricted access

.pay launch dates

A restricted namespace for businesses in the payment chain. .pay is not publicly open. Its current Limited Registration Period is restricted to qualified payment businesses using an approved provider; the registry has not announced General Availability.

Schedule note

Registry dates take priority

Amazon lists every phase after the Limited Registration Period as TBA. Registrar estimates currently conflict, so no General Availability countdown is shown.

Eligibility

Public listing, restricted access

During LRP, the registrant must conduct payment transactions online using an Amazon-approved payment service provider or processor. PayPal is the only provider listed on the registry page checked 1 September 2026.

Verified launch sequence

all times UTC · estimates are clearly labelled
  1. Sunrise

    Sunrise

    TMCH trademark holders.

  2. LRP

    Limited Registration

    Only eligible payment businesses using an approved payment provider, through a qualified registrar or reseller.

  3. GA

    Next public phase

    Amazon Registry has not confirmed a General Availability date. Dates on registrar pages are provisional.

TMCH claimsICANN lists Trademark Claims from 1 February through 2 May 2027. That does not prove GA begins on 1 February.

Where to submit or watch

profiles and launch-order pages remain separate

Select a registrar to view its price and policy profile. The action on the right opens the verified launch page. A “watch” route sends alerts only; it does not reserve a domain.

The domainer decision

pay for timing, not for ambiguity
01 · protect

Use Sunrise only for a real mark

Budget for TMCH validation and registrar setup. A similar-looking generic term is not automatically an eligible exact match.

02 · value

Price the EAP day against the name

The access fee is one-time, but it buys only an earlier attempt. Premium registry pricing and standard registration can still sit underneath it.

03 · execute

Do not confuse queue position with certainty

Preorder terms, refund rules and submission timing differ. A free preregistration is often a notification, not a reservation.

04 · hold

Wait for the official schedule

If the registry has not set a date, neither do we. This helps you avoid premature orders based on unconfirmed estimates.

Evidence ledger

registry and root records before retail marketing
Amazon Registry .pay launch and qualification policy Registry checked 2026-09-04 ↗ ICANN startup information ICANN checked 2026-09-01 ↗ 101domain .pay information Registrar checked 2026-09-01 ↗ Webnames .pay preregistration Registrar checked 2026-09-01 ↗ Netim .pay preorder page Registrar checked 2026-09-01 ↗

FAQ

.pay launch questions
When does .pay launch?
The registry has not announced a General Availability date for .pay. We’ll add the countdown when it confirms the date.
Who operates the .pay registry?
Amazon Registry Services, Inc. is the legal registry operator for .pay, presented publicly here as Amazon Registry. The operator profile links the launch to its wider namespace portfolio and official evidence.
Can I register a .pay domain now?
Only if you meet the current limited-phase eligibility. During LRP, the registrant must conduct payment transactions online using an Amazon-approved payment service provider or processor. PayPal is the only provider listed on the registry page checked 1 September 2026.
Where can I preorder .pay?
The verified routes currently listed are Squarespace Domains, 101domain, Webnames.ca, Netim. A preorder is not guaranteed; each listing explains whether it accepts an order, targets a specific phase or only sends availability alerts.