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Sunrise open
.eat launch dates
A direct address for food, restaurants and culinary creators. .eat moves from trademark protection into a seven-day public EAP, then opens at standard registration on 17 November.
.eat is a secure namespace on the HSTS preload list: a working site must use HTTPS from its first browser visit. Google requires registrars to disclose this before registration.
Verified launch sequence
All times UTC · estimates are clearly labelled
Sep2026OctNovDecJan2027FebMarApr
.eatSunrise: 1 Sep – 9 Nov 2026 · boundaries 16:00 UTC; Early Access: 10–16 Nov 2026 · daily gate at 16:00 UTC; General Availability: 17 Nov 2026 · 16:00 UTC onward
Today
Sunrise
Early Access
General Availability
01
Sunrise
TMCH-validated trademark holders with a matching SMD file.
02
EAP
Early Access
Open to everyone. A one-time access fee falls each day; normal registration pricing is additional.
03
GA
General Availability
Open registration, first come first served, without the EAP access fee.
TMCH claimsTrademark Claims begins 10 November 2026 and is open-ended. A claims notice is not a registration restriction.
What waiting one day changes
101domain retail snapshot · USD
Day 1 access$11,999.99
Final-day access$149.99
Registration added$21.99 registration at 101domain
Day 01$11,999.99
Day 02$3,999.99$8,000.00
Day 03$1,399.99$10,600.00
Day 04$499.99$11,500.00
Day 05$459.99$11,540.00
Day 06$199.99$11,800.00
Day 07$149.99$11,850.00
Day 02 · 11 Nov · $3,999.99 · $8,000.00 less than Day 1Choose a day
A dated 101domain retail snapshot, not a registry-wide price. The listed access amount is added to the registrar's standard registration charge and can change before checkout. See the dated schedule ↗
Where to submit or watch
Select a registrar to view its price and policy profile. The action on the right opens the verified launch page. A “watch” route sends alerts only; it does not reserve a domain.
Webnames lists all three launch windows. Its public explanation says a preorder is charged only if the registry registration succeeds; confirm the selected phase in checkout.
The domainer decision
Pay for timing, not for ambiguity
01 · Protect
Use Sunrise only for a real mark
Budget for TMCH validation and registrar setup. A similar-looking generic term is not automatically an eligible exact match.
02 · Value
Price the EAP day against the name
The access fee is one-time, but it buys only an earlier attempt. Premium registry pricing and standard registration can still sit underneath it.
03 · Execute
Do not confuse queue position with certainty
Preorder terms, refund rules and submission timing differ. A free preregistration is often a notification, not a reservation.
04 · Hold
Wait for the official schedule
If the registry has not set a date, neither do we. This helps you avoid premature orders based on unconfirmed estimates.
General Availability begins 17 Nov 2026 at 16:00 UTC. Trademark Claims begins 10 November 2026 and is open-ended. A claims notice is not a registration restriction.
Who operates the .eat registry?
Charleston Road Registry Inc. is the legal registry operator for .eat, presented publicly here as Google Registry. The operator profile links the launch to its wider namespace portfolio and official evidence.
Can I register a .eat domain now?
Sunrise is open, so only eligible TMCH trademark holders can submit now. Early Access begins 10 Nov 2026 at 16:00 UTC and runs 7 days.
Where can I preorder .eat?
The verified routes currently listed are 101domain, Webnames.ca. A preorder is not guaranteed; each listing explains whether it accepts an order, targets a specific phase or only sends availability alerts.
How much does .eat Early Access cost?
101domain currently shows a daily access ladder from $11,999.99 on day 1 to $149.99 on the final day, in addition to $21.99 registration at 101domain. This is one registrar's dated retail schedule, not a universal registry price.