Watchlist
Sunrise open

.eat launch dates

A direct address for food, restaurants and culinary creators. .eat moves from trademark protection into a seven-day public EAP, then opens at standard registration on 17 November.

Registry operator Charleston Road Registry Inc. Registry brand · Google Registry operator profile → CategoryFood Public opening17 Nov 2026 · 16:00 UTC onward
Before publishing

Technical requirement

.eat is a secure namespace on the HSTS preload list: a working site must use HTTPS from its first browser visit. Google requires registrars to disclose this before registration.

Verified launch sequence

all times UTC · estimates are clearly labelled
  1. Sunrise

    Sunrise

    TMCH-validated trademark holders with a matching SMD file.

  2. EAP

    Early Access

    Open to everyone. A one-time access fee falls each day; normal registration pricing is additional.

  3. GA

    General Availability

    Open registration, first come first served, without the EAP access fee.

TMCH claimsTrademark Claims begins 10 November 2026 and is open-ended. A claims notice is not a registration restriction.

What waiting one day changes

101domain retail snapshot · USD
Day 1 access$11,999.99
Final-day access$149.99
Registration added$21.99 registration at 101domain
  1. Day 01$11,999.99
  2. Day 02$3,999.99
  3. Day 03$1,399.99
  4. Day 04$499.99
  5. Day 05$459.99
  6. Day 06$199.99
  7. Day 07$149.99

A dated 101domain retail snapshot, not a registry-wide price. The listed access amount is added to the registrar's standard registration charge and can change before checkout. See the dated schedule ↗

Where to submit or watch

profiles and launch-order pages remain separate

Select a registrar to view its price and policy profile. The action on the right opens the verified launch page. A “watch” route sends alerts only; it does not reserve a domain.

101domainregistrar profile → Preorder

Choose a launch phase

SunriseEAPGA preorder
$21.99 GA registration shown

Preorders are submitted when the chosen phase opens. Registration is not guaranteed; pre-launch fee and cancellation terms vary by outcome.

Webnames.caregistrar profile → Preorder

Preorder / preregister

SunriseEAPGA

Webnames lists all three launch windows. Its public explanation says a preorder is charged only if the registry registration succeeds; confirm the selected phase in checkout.

The domainer decision

pay for timing, not for ambiguity
01 · protect

Use Sunrise only for a real mark

Budget for TMCH validation and registrar setup. A similar-looking generic term is not automatically an eligible exact match.

02 · value

Price the EAP day against the name

The access fee is one-time, but it buys only an earlier attempt. Premium registry pricing and standard registration can still sit underneath it.

03 · execute

Do not confuse queue position with certainty

Preorder terms, refund rules and submission timing differ. A free preregistration is often a notification, not a reservation.

04 · hold

Wait for the official schedule

If the registry has not set a date, neither do we. This helps you avoid premature orders based on unconfirmed estimates.

Evidence ledger

registry and root records before retail marketing
Google Registry launch schedule Registry checked 2026-09-04 ↗ Google Registry .eat registration policy Registry checked 2026-09-01 ↗ ICANN startup information ICANN checked 2026-09-01 ↗ 101domain .eat launch order page Registrar checked 2026-09-01 ↗ Webnames launch schedule Registrar checked 2026-09-01 ↗

Continue the research

Price board.eat registration, renewal & transfer Launch deskAll upcoming TLD calendars Expired inventoryBackorder and pre-release services

Other launch files

verified pipeline only
.dotSunrise open.dot Registry.flySunrise openGoogle Registry.hereSunrise openGoogle Registry.payRestricted accessAmazon Registry

FAQ

.eat launch questions
When does .eat launch?
General Availability begins 17 Nov 2026 · 16:00 UTC onward. Trademark Claims begins 10 November 2026 and is open-ended. A claims notice is not a registration restriction.
Who operates the .eat registry?
Charleston Road Registry Inc. is the legal registry operator for .eat, presented publicly here as Google Registry. The operator profile links the launch to its wider namespace portfolio and official evidence.
Can I register a .eat domain now?
Sunrise is open, so only eligible TMCH trademark holders can submit now. Early Access begins 10–16 Nov 2026 · daily gate at 16:00 UTC.
Where can I preorder .eat?
The verified routes currently listed are 101domain, Webnames.ca. A preorder is not guaranteed; each listing explains whether it accepts an order, targets a specific phase or only sends availability alerts.
How much does .eat Early Access cost?
101domain currently shows a daily access ladder from $11,999.99 on day 1 to $149.99 on the final day, in addition to $21.99 registration at 101domain. This is one registrar's dated retail schedule, not a universal registry price.